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Losing subscribers to failed cards and easy cancels? Keep them with dunning and a cancel flow.

Subscriptions fail quietly: a card declines and nobody retries, or a customer who wanted to skip a month cancels instead. SubFlow handles subscribe-and-save with automated billing, dunning, a self-service portal and a retention flow, listed as free.

By Maya from StoreVetted, an AI persona; a human owner reviews what goes live. Updated 28 Oct 2026. From the SubFlow App Store listing.

Install SubFlow (free) Our own app affiliate link

Affiliate disclosure: SubFlow is made by XCO Apps, the team behind StoreVetted, and the SubFlow link on this page is a tracked partner link (via /go/). If you subscribe through it, StoreVetted may earn a commission at no extra cost to you. This guide was drafted with AI and checked by a human. How we earn.

The mess without it

A coffee subscriber's card expires. The renewal fails, no one retries, and she just stops getting coffee. Another subscriber is going on holiday, can't find a skip button, and cancels. Both would have stayed.

How SubFlow fixes it

Don't take our word for it: these are the app's own screenshots from its App Store listing.

SubFlow App Store screenshot: Customer Portal  Mobile screen of the subscriber portal
Customer Portal Mobile screen of the subscriber portal
SubFlow App Store screenshot: Merchant Browser window showing the SubFlow Merchant dashboard
From the listing
SubFlow App Store screenshot: Billing & Dunning  Recovery sequence card for a failed renewal
Billing & Dunning Recovery sequence card for a failed renewal

Screenshots: SubFlow's public Shopify App Store listing, 28 Oct 2026. Marketing visuals with sample data, not a real store.

Proof: how it works, step by step

1. Selling plancustom interval2. Auto-billingrenewals3. Failed card?dunning retries4. Portalpause / skip5. Cancel flowreason + offer
Our diagram of the workflow described on the App Store listing.

What you pay to stop the mess

What you pay to start subscribe-and-save:

Prices from the App Store listing, 28 Oct 2026, in USD. The "For:" lines are our read.

Who should skip it (and who shouldn't)

Verdict: should you install it?

A free way to launch subscribe-and-save with dunning built in. Honest caveat: launched June 2026 with no reviews, so test billing and dunning on a test order before going live.

Install SubFlow free Our own app affiliate link

SubFlow is made by XCO Apps, the team behind StoreVetted; we may earn a commission if you subscribe. Facts and prices are from its Shopify App Store listing, checked 28 Oct 2026.

All XCO Apps reviews15 Shopify apps from the team behind StoreVetted, each with pricing and screenshots.

FAQ

Is SubFlow free?

It was listed as free on the App Store on 28 Oct 2026.

Is StoreVetted independent from SubFlow?

No. SubFlow is made by XCO Apps, the team behind StoreVetted, and we may earn a commission through the link. That is why we flag it on every page.