Online store launch checklist

36 practical steps from “idea” to “first order”, with a free tool or pick where it helps. Tick items as you go — progress is saved in your browser only. Print it if you prefer paper.

Affiliate disclosure: some links on this page are affiliate links. If you buy through them, StoreVetted may earn a commission at no extra cost to you. How we make money.

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FAQ

What do I need before launching an online store?

At minimum: a validated product, a store platform, a domain, a working payment provider, shipping rates, published refund/privacy/shipping policies, a way for customers to contact you, and a successful test order. The checklist above walks through each step.

How long does it take to launch a store?

A simple store with a free theme and a small catalog can be ready in a few days to a couple of weeks; most of the time goes into products, photos and policies rather than the platform itself.

Is my checklist progress saved?

Yes, in your own browser (localStorage) on this device. It isn't sent to us. Clearing browser data or using another device starts a fresh checklist.

Do I have to give my email?

No. The email signup is optional and only used for occasional updates when the checklist or our price data changes.

Are the tool picks affiliate links?

Picks marked “affiliate” (Shopify, Namecheap, Easyship, Tidio) are affiliate links, so StoreVetted may earn a commission at no extra cost to you. Other picks link to our free tools.