Home
Store tools
Dropshipping profit

Dropshipping profit calculator: what do you really keep?

Enter your selling price, supplier cost, shipping, fees and ad cost. See profit per order, margin, monthly profit, break-even ROAS and CPA, and the price you’d need for your target margin.

Your own numbers
Break-even ROAS + CPA
Runs in your browser

Affiliate disclosure: some links on this page are affiliate links. If you buy through them, StoreVetted may earn a commission at no extra cost to you. How we make money.

Every default below is an example, not a benchmark. Replace them with your product’s numbers.

1Price and product

Selling price ($) Shipping you charge the customer ($) Supplier product cost ($) Supplier shipping cost ($)

2Fees

Payment fee (%) Payment fixed fee ($) Other % fees (apps, marketplace, third-party gateway)

2.9% + 30¢ is Shopify Payments’ US online card rate on the Basic plan (shopify.com/pricing, checked 10 Oct 2026). Use the Shopify fee calculator for other plans and payment methods.

3Ads and refunds

Ad cost per order (CPA, $) Refund allowance (% of revenue)

4Volume, fixed costs and target

100 orders/mo

Fixed costs per month ($, e.g. plan + apps) Target profit margin (%)

Calculating…

Embed this calculator on your site

Free for stores, agencies and blogs. Copy the snippet; the small credit link must stay.

Preview the widget

How the profit is calculated

Revenue per order = selling price + shipping you charge
Payment fees = revenue × payment % + fixed fee; other fees = revenue × other %
Refund allowance = revenue × refund %
Profit before ads (= break-even CPA) = revenue − product cost − supplier shipping − fees − refund allowance
Profit per order = profit before ads − ad cost per order; margin = profit ÷ revenue
Break-even ROAS = revenue ÷ profit before ads; your ROAS = revenue ÷ ad cost per order
Monthly profit = profit per order × orders − fixed monthly costs
Price for your target margin = (product + shipping + fixed fee + ad cost + fixed costs per order) ÷ (1 − payment % − other % − refund % − target %) − shipping you charge

Simplifications: one product per order, refunds as a flat share of revenue, and no taxes or currency conversion. If you sell bundles, enter the averages per order.

Read the guide: Break-even ROAS for dropshipping: the formula and a worked example

Keep going

Related free tools

All 19 tools

Store cost calculatorItemized monthly + first-year cost for your whole tool stack.Calculator NEWShopify fee calculatorCard + transaction fees per sale, and the cheapest plan for you.Calculator Dropshipping app quizZendrop, Spocket or Doba, scored on your answers.Quiz

FAQ

How do you calculate dropshipping profit?

Profit per order = what the customer pays − product cost − supplier shipping − payment fees − other fees − a refund allowance − ad cost per order. Divide by what the customer pays for your margin. Monthly profit = profit per order × orders − fixed monthly costs such as your Shopify plan and apps.

What is a good profit margin for dropshipping?

There’s no single right number, and we don’t quote an industry average. Your margin has to cover refunds, rising ad costs and your fixed costs and still leave you paid. Set a target margin in step 4 and the calculator shows the price you’d need to hit it.

What is break-even ROAS?

Break-even ROAS is the return on ad spend where ads use up all the profit an order leaves before advertising. Break-even ROAS = revenue per order ÷ (revenue − all non-ad costs). If your ads return less than that, each sale loses money. Break-even CPA is the same idea in dollars: the most you can pay in ads for one order.

How do I calculate my dropshipping selling price?

Price for a target margin = (product cost + shipping + fixed payment fee + ad cost + fixed costs per order) ÷ (1 − payment % − other fees % − refund % − target margin %), minus any shipping you charge the customer. The calculator does this for you.

Is dropshipping still profitable in 2026?

It depends entirely on your product’s numbers: landed cost, delivery time, refund rate and what you pay for each customer. Put a real supplier quote and a realistic ad cost into this calculator before you commit budget; if the profit per order is thin at your current ad cost, it will be thinner when ads get more expensive.