The problem: discounts end, and so does the relationship
BFCM shoppers buy, take the discount and leave. Nothing on your store gives them a reason to return in December or January, so next year you pay to win them all over again.
What it costs
- Acquisition cost spent twice. Every lost BFCM customer has to be bought again with ads.
- Deeper discounts each year because price is the only lever you trained them on.
- Lost word of mouth. 53% of store owners named word of mouth their top Year 1 growth strategy in Shopify's Q4 2025 survey (Shopify); without a referral reward, your happiest BFCM buyers don't tell anyone.
The plan: points now, reasons to return later
- Launch before the sale, not during it, so early-access and existing customers see it first.
- Reward more than purchases: sign-ups, reviews, birthdays and social follows give BFCM buyers easy extra points.
- Turn on referrals so happy buyers bring friends while gifting season is on.
- Use VIP tiers so your best customers have something to climb.
- Remind in December that points are waiting; that's your January repeat order.
About "double points": a temporary bonus-points event is a popular BFCM tactic (Shopify mentions Smile running double or triple points). Prizify's App Store listing does not mention a timed bonus-points event, so check in the app or with support before planning a "2x points weekend" around it. The core loop above is what the listing does describe.
What Prizify does
- Points for purchases, sign-ups, birthdays, social follows and reviews.
- Referrals: customers refer friends and earn rewards.
- Tiered VIP levels with exclusive perks.
- Guest earning: visitors earn points before creating an account.
- Free plan, or Plus at $19/month with a 7-day free trial (listing, 28 Oct 2026).
Screenshots: the app's public Shopify App Store listing, 28 Oct 2026. Marketing visuals with sample data.
Who should skip it
- Stores where customers buy once (wedding dresses, mattresses): points rarely get redeemed; spend on referrals or reviews instead.
- If a timed 2x/3x points weekend is your whole plan, confirm that feature first (see above).
- Be aware: Prizify had no reviews yet on 28 Oct 2026. The listing doesn't spell out free vs Plus limits, so start on the free plan and confirm before paying $19 a month.
Verdict
A Black Friday discount wins one order; a points balance gives the customer a reason to place the next one. Launch Prizify on the free plan before 27 November, turn on referrals and VIP tiers, and email the points balance in December.
Set up Prizify before Black Friday Our own app affiliate link
Prizify is made by XCO Apps, the team behind StoreVetted; we may earn a commission if you subscribe. App facts and prices are from its Shopify App Store listing, checked 28 Oct 2026.